Realtor Headshots are not a lot different from any other head shots. However, no other group of professionals depend on great head shots ( and portraits ) and integrate a personal photograph into their marketing program as do real estate agents. Let me explain! And if you don’t believe me, check out this CBC article about head-shots for Real Estate Agents.
In Toronto, with the average single family home closing in on 1 million dollars, the purchase of home is a huge investment. For all those involved in this transaction, the real estate agent is front and center. Let’s face it ( no pun intended ), the real estate agent is the front line person, the face the personality and the character that will affect the purchaser the most. The banker or mortgage broker is usually a faceless recommendation who tells you what you can spend. I think of these people as commissioned, faceless people behind a desk waiting for your order and not really having to do anything with helping you with your purchase, other than a predetermination of your spending limit.
How about the lawyer? Again, not really front line. To most, just a necessary evil for the transaction of your purchase. You may never, ever see these guys, but you might see their assistant when you pick up your keys. Home inspectors? They just come in to make sure your new home is up to snuff, but don’t actually help you pick out your home. They come in once you have made a decision.
It’s you, the real estate agent people really trust.
Nope, the realtor has all the work to do and is the front line person. To that end, there MUST be an element of trust. When it comes to gaining trust, we all know that a picture can invoke feelings in people and your head shot must be able to capture the potential client with a feeling of trust and honesty. Humans make decision on first impression within seconds ( or milliseconds according to some studies ), so if you are sending your picture to them, it better be right. The real estate world has mastered this concept, unlike other industries who could learn a lesson of two from the real estate marketing people. Studies have shown that trustworthiness comes from a humans hard wiring to just a face.
What, then, makes a great head shot? Know your client! It is not uncommon to have two or three different head shots to present on your marketing material for different clients. However there are some common rules when having your head shot taken.
Four Simple Tips
- SMILE! Number one rule Smiling people are more friendly, approachable and trustworthy. No winking!
- Trust your photographer to light your photo properly. No shadows hiding the eyes, Your photographer will shape the light specific for you to produce a clean, clear trustworthy image. He /she will also direct your pose and where you look, how much to turn your head etc to produce an image that portrays trustworthiness, confidence and professionalism
- Dress the part! Knowing who you your clients are will help you decide what to wear for your shoot. Bring 3 outfit changes. Professional for those analytical clients, business casual and casual for other clients. Don’t where “busy” clothing. nothing to distract from your face Consider your colour, blue( trusting colour ), charcoal grey.
- Come to your shoot properly groomed. No bed head! Good time for a facial, visit to the salon, get a haircut. Shave or be well trimmed.
There are so many tips they could drive you crazy! Which is were a great photographer comes in. You need to arrive 15 minutes early to your shoot, have 3 -4 outfits, clean and pressed, well groomed and your photographer can advise the rest. Come ready and trust your photographer!
Here is a Downloadable Tips and Information brochure specific for real estate agents individual or group shoots along with our pricing in the GTA.